Multi-play Telephony (Video, Voice, Data, Mobile, Security and Utilities) is round the corner, to storm the Telecom market. A new model for multimedia telephony usage is emerging that is ad hoc, on demand, and generally inexpensive. Users receive the benefits multimedia can bring, with the ease and reliability of placing a plain old phone call.

One may legitimately ask why video telephony, a compelling subset of multi-play networks, will take off and why it will be any different from desktop videoconferencing, whose adoption rates are very low in spite of being around for more than two decades?

The key for the success of multi-play telephony is the deployment of ultra high density Packet switched Class 5/4 networks with carrier grade QOS. A number of technological developments and events are making a compelling case for multi-play telephony to succeed: high speed broadband, wireless LANs, DSP Chip technology, powerful PCs, Open SIP Standards, Maturing Open source software, maturing standards for video compression and video switching.

In other words it is - SMARTER. SHARPER. SIMPLER.